India News

I am delighted to associate with NITI Aayog: Sushant Singh Rajput

Bollywood actor Sushant Singh Rajput on Friday collaborate and support NITI’s flagship initiative to promote the Women Empowerment Platform in the national capital.

The agreement was signed in the presence of Shri Amitabh Kant, CEO, NITI Aayog by Anna Roy, Adviser (Industry), NITI Aayog and Shri Sushant Singh Rajput.

”He will endorse the Women Enterpreneurship Platform and encourage use of Bharat Interface for Money (BHIM) application by appearing in various video, print and social media campaigns of NITI Aayog,” an official statement said.

Commenting on his association with NITI Aayog, Sushant Singh Rajput said, “I am honoured to be associated with NITI Aayog and be a part of India’s transformative journey. NITI Aayog is doing incredible work by empowering thousands of women in our country through the Women Entrepreneurship Platform and revolutionizing the cashless economy by introducing a simple digital payments app – BHIM. As a brand ambassador, it gives me an opportunity to drive the Digital India movement and support women entrepreneurs in India.”

According to statement, Rajput and his business partner Varun Mathur, through their recently launched company Innsaei Ventures, shall be setting aside a corpus of Rs 20 crore, which shall be invested in start-ups established by women entrepreneurs.


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