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Fair & Lovely decides to drop ‘Fair’ from its name

India’s largest packaged consumer goods firm, Hindustan Unilever Ltd (HUL) has announced to drop the word ‘fair’ from its over four-decade-old skin care brand Fair & Lovely.

HUL’s move comes as more brands are being prompted to market products that are more “inclusive” as opposed to perpetuating social stereotypes.

The new name is awaiting regulatory approvals, and the pack with the revised name will be available in the market in the next few months.


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